.YOU MAY not understand it, however various fonts generate different emotional states. Serif typefaces, along with small movements in the end of characters, are frequently discovered in books and also newspapers. They seem reliable and authoritative.
Sans serif fonts, which appear, can look present day and casual. Aesthetic consistency provides visitors a feeling that they recognize where they stand up it aids to develop trust. In the case of The Economist, it specifies the tone for our news.