.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to snagging billions in financial backing yearly, have actually increased almost $360 million until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That downturn is due to market saturation, improved regulative pressures, and economical uncertainties.ADWEEK talked to 5 VCs who remain to invest in adtech providers, even with these difficulties, regarding what they are seeking and what they stay clear of. Probably unsurprisingly, these investors are targeting opportunities in privacy-focused innovations as well as industry-specific regions including linked TV.